Course 1

Social Media Marketing Starter

A beginner-friendly overview of social media strategy, audience targeting, content planning, and measuring early results.

Sample lesson video

Social Media Marketing for Beginners: Instagram

Learning material

What this demo lesson covers

This sample lesson combines beginner strategy ideas inspired by public marketing resources.

  • Start with clear goals before posting: awareness, traffic, leads, or sales.
  • Choose platforms based on where your audience already spends time.
  • Create a simple weekly content plan instead of posting randomly.
  • Track a few early metrics consistently: reach, engagement, clicks, and saves.